Taylor Swift Just Filed Trademarks for Her Voice and Image. Here’s Why Every Creator Should Pay Attention.
Last week, Taylor Swift’s company filed three new trademark applications with the USPTO — Two sound marks for her voice and one for her Eras Tour likeness. It’s easy to read it as celebrity news, but the strategy behind her 300+ trademark portfolio is one of the smartest IP playbooks in entertainment. Here’s what every creator and brand owner can take from it.